Brand Kit
Official MP DAO branding guidelines and assets. Use these resources to maintain consistency across all communications.
Logo Variations
Choose the appropriate logo variation for your use case
Color Palette
Official MP DAO color scheme
Primary Black
#000000
rgb(0, 0, 0)
Primary White
#FFFFFF
rgb(255, 255, 255)
Accent Blue
#3B82F6
rgb(59, 130, 246)
Accent Purple
#8B5CF6
rgb(139, 92, 246)
Typography
Font families and weights used across MP DAO branding
Heading Font
Font Family: Geist
Available Weights: 700, 600, 500
Heading Text - Bold (700)
Subheading Text - Semibold (600)
Body text - Regular (400)
Body Font
Font Family: Geist
Available Weights: 400, 500
Heading Text - Bold (700)
Subheading Text - Semibold (600)
Body text - Regular (400)
Monospace Font
Font Family: Geist Mono
Available Weights: 400
Monospace text - Regular (400)
Brand Guidelines
Best practices for using MP DAO branding
Do's
- ✓ Use logos with appropriate spacing
- ✓ Maintain aspect ratio when resizing
- ✓ Use black logo on light backgrounds
- ✓ Use white/outline logo on dark backgrounds
- ✓ Apply consistent branding across all materials
Don'ts
- ✗ Don't distort or skew the logo
- ✗ Don't use colors outside the palette
- ✗ Don't rotate or flip the logo
- ✗ Don't place logo on conflicting backgrounds
- ✗ Don't modify the logo shape or proportions
Download All Assets
Get all brand kit files including logos, guidelines, and more